SEO Implementation Report

Montérégie heavy equipment & civil works — benco.ca — June 2026

Internal summary of technical SEO foundations, on-page work, product and blog data paths, and outreach kit. Figures are directional; measure with Search Console, GA4 and rank trackers.

1 — What was implemented

Area	Before	After
Structured data	Partial Organization	LocalBusiness, WebSite, Product, Blog, JobPosting, Breadcrumbs, FAQ (where mapped)
Product pages	Short meta, no Product JSON-LD	Long descriptions, optional seo_* columns, Product + Offer schema
Sitemap	Products + blog + main pages	+ Civil projects, press, this report
Blog	Drafts not visible	Publish workflow + 5 topical articles (FR/EN data)
Backlinks	No central kit	50 targets + 4 FR email templates + keywords master

2 — Expected outcomes (indicative)

Organic traffic +60–100% within ~6 months if technical health stays clean and content/backlinks execute.
Rich result eligibility for products, FAQs and local entity signals.
25 priority queries in top 10 is a stretch goal — depends on competition and citation consistency (NAP).
Lighthouse SEO at or near 100 on key templates after asset hygiene.
Core Web Vitals: validate LCP/CLS in production via PageSpeed Insights or CrUX (field data) after deploy — set baselines before setting numeric targets.

3 — 90-day execution plan

Window	Actions
Days 1–30	Run DB migrations (product SEO columns, blog publish), validate sitemaps, fix coverage errors in Search Console, start directory & GBP/Bing/Apple listings.
Days 31–60	Manufacturer listing requests, 2–3 local media / partner pitches, internal link pass on blog and hubs.
Days 61–90	Review rankings for 30 seed keywords, roll-up inactive inventory, seasonal content (snow / construction peaks).

4 — Target keywords (sample)

Full list: _seo/keywords-master.md. Positions are placeholders — replace with Search Console / tracker data.

Keyword	Est. now	Target (90d)
wheel loader rental Montérégie	15–30	Top 10
Schaffer dealer Quebec	20–40	Top 10
Hitachi excavator Quebec	15–35	Top 10
commercial snow removal equipment	25–50	Top 20
mini excavator rental South Shore	20–40	Top 15
civil works contractor Richelieu	10–25	Top 10
… 24 more in keywords-master.md

5 — Annexes

Checklist
Backlink targets: _seo/backlinks-targets.md — Outreach templates: _seo/emails-outreach.md — Implemented schemas: LocalBusiness, WebSite (SearchAction), Product/Offer, Blog/BlogPosting, JobPosting, BreadcrumbList, FAQPage (blog map), ContactPage, CreativeWork on civil detail.

Sitemap
https://www.benco.ca/sitemap.xml